EA Sports and Adobe join to transform team builder in College Football 25
Electronic Arts‘ EA Sports and Adobe have teamed up to transform the Team Builder mode of EA Sports College Football 25.
EA’s new football game has been a hit relaunch for EA after many years of hiatus. Adobe Express, the easy-to-use make-anything app, will be used in the Team Builder mode of EA Sports College Football 25.
The collaboration brings Adobe Express to over one million users in Team Builder and will dynamically elevate the user experience by providing innovative tools for team customization, allowing players to express their creativity in new and exciting ways.
“We’re thrilled to partner with Adobe Express to bring its functionality to Team Builder, empowering our users to showcase their creativity. This integration brings additional customization options and takes the design experience to the next level of innovation. We can’t wait to see how players personalize their teams in exciting new ways,” said Jeff Skelton, head of technology partnerships at EA, in a statement.
Customizing gear for players
Adobe Express brings together the best of Adobe’s industry-leading creative tools, responsible AI and a massive library of professional-grade assets into an app that’s quick and easy for everyone to use.
Today, millions of solopreneurs, small businesses, marketers and business users turn to Adobe Express to promote and grow their ideas, passions and businesses. Adobe Express also brings easy content creation to where millions more people work with integrations into popular productivity platforms like Google Drive, ChatGPT and Slack.
The new partnership between EA Sports and Adobe Express will give College Football 25 players the ability to make their teams stand out on the field and on social media with custom logo, helmet, jersey and home-field designs that reflect their personal style and passions.
With Adobe Express in Team Builder, players can now access pro-grade assets and choose from more than 500,000 royalty-free Adobe Stock photos, 290,000 icons, 44,000 designs, including shapes, illustrations, brushes, textures, frames and more – all for no extra cost.
Players can bring their own photos or images into Adobe Express to create new designs. They can generate designs with responsible AI. Players simply type in what they want to see and Adobe Express instantly generates designs they can choose from. Adobe Express features powered by Firefly – Adobe’s generative AI model – are designed to be commercially safe so players can post their creations online and on social with confidence.
And they can share it on social. With Adobe Express, it’s simple for players to showcase their in-game designs with friends and fans on their favorite social media platforms.
“College Football 25 players bring a passion and pride to their teams and with Adobe Express in EA Sports’ Team Builder mode, it’s now easy for players to translate that passion into a team look and personality that’s uniquely theirs and they can showcase to the world,” said Aubrey Cattell, vice president of Creative Cloud Developer Platform and partner ecosystem at Adobe, in a statement. “We’re thrilled to put Adobe’s world-class creative tools ‘in the game’ for such a highly engaged audience.”
