Magic Eden Partners Nifty Island to Mint Emmy Avatar

Solana-based NFT marketplace Magic Eden has partnered with the Web3 gaming platform Nifty Island to mint Emmy avatar collectibles on the layer-1 Solana network. The collaboration will allow collectors to explore a gamified quest map.

Described as a community-driven gaming platform, Nifty Island allows gamers to build and play games while competing for in-game rewards. Magic Eden integrates its digital wallet into Nifty Island to bring its NFT-native community to the gaming ecosystem.

Under the new partnership, players can journey through the quest map, Emmy’s Garden, to earn Nifty Island quest points. Owning these points paves the way for rewards within the ecosystem. Emmy is Magic Eden’s avatar, portraying a white, cute, and cheerful character with a flowering plant on its head.

On October 7th, the duo teams urged NFT community members to mint the Emmy Open Edition via Magic Eden or Nifty Island. Holding the digital collectible allows the collector to join the Magic Eden community on Nifty Island and navigate the quest map as Emmy.

Less than three days after its debut, the minting session concluded with 1655 Emmy avatar collectibles being minted for free. However, 0.006 SOL and approximately 0.026 SOL were expended as mint and protocol fees, respectively. At the time of writing, Nifty Island’s quest page shows additional Emmy-related collectibles to be minted on the Solana blockchain.

Since Nifty Island is natively built on the Ethereum network, Magic Eden likely aims to tap into that audience and welcome them to explore the Solana mainnet. This, though, does not mean that Magic Eden has not explored the Ethereum ecosystem. Last year, the NFT marketplace dipped its feet into Ethereum by partnering with Yuga Labs, the company behind the BAYC NFT project.

Magic Eden’s latest collaboration with Nifty Island shows its commitment to bringing the most utility to its community. It also shows the marketplace’s unswerving determination to onboard as many people as possible to the Solana ecosystem.